NACCAP Announces Strategic Plan: Elevate 2028

NACCAP Launches Elevate 2028 Strategic Plan to
Strengthen Christian Higher Education

The North American Coalition for Christian Admissions Professionals (NACCAP) has announced Elevate 2028, a new strategic plan aimed at positioning NACCAP as the most trusted resource in Christian college enrollment. The plan focuses on strengthening brand perception, expanding data and research capabilities, increasing revenue generation and fostering K-12 partnerships to support Christian higher education.

“As challenges and changes continue to impact Christian education, Elevate 2028 represents our commitment to equipping institutions with the tools and resources they need to thrive,” said Dr. Phil Cook, NACCAP president. “By focusing on key areas such as research, professional development and K-12 engagement, we are ensuring that Christian colleges and universities remain accessible and attractive to future generations.”

The Elevate 2028 framework outlines several strategic priorities, including:

• Brand perception – Strengthening NACCAP’s presence among Christian college presidents and enrollment leaders.
• Revenue generation – Expanding revenue streams to better serve NACCAP’s diverse membership.
• K-12 partnerships – Strengthening the connection between K-12 schools and Christian higher education to increase student enrollment.
• Data and research – Bringing data operations in-house and expanding research initiatives to better inform enrollment strategies.

Key goals of Elevate 2028 include enhancing professional development offerings by 2025, launching an executive search operation by 2026 and increasing traffic to the Find Your Christian College website through K-12 partnerships.

Through Elevate 2028, NACCAP reaffirms its mission to support enrollment professionals and institutions in advancing Christian education.