Skip to main content

Promotional Collaboration

Promoting the Fairs

At NACCAP, we believe the Christian College Fairs™ are a collaborative effort between our organization, participating institutions and the host site to connect students with the value of Christian higher education. Every participating college or univeristy plays a vital role in promoting these fairs, ensuring greater visibility and impact.
 
To support this initiative, NACCAP promotes the fairs from our Headquarters Office through a variety of marketing efforts. This includes creating and mailing area-specific postcards to prospective students, encouraging them and their parents to visit FindYourChristianCollege.com for event details. Additional marketing strategies are also implemented to maximize outreach.
 

Schools have several options to fulfill the requirement to collaboratively promote their fairs. Schools can select to send us their prospective students, email NACCAP branded e-cards to their prospective students or choose to opt out of promotion and pay a surcharge. 

Together we can expand the reach of the Christian College Fairs™ and make a lasting impact on students exploring their higher education journey.

Questions? Contact Bev Zarges, Vice President of College Fairs

Electronic List of Names

Schools provide NACCAP a list of names of their prospective high school students that are viable to attend these fairs (non 'suspect' names). NACCAP will send postcards to these students promoting a Christian College Fair in their area.  Lists are due by the early bird deadline.

E-Cards

Fair-specific electronic cards will be available for use in promotion of the events. These cards will be available six weeks prior to the start of the fairs along with instructions to download.   Institutions are required to verify their cooperative efforts by submitting our Promotional Verification Form or a $75 per fair surcharge will be assessed. 

NOT Promote & Pay Surcharge

Schools have the option to not promote the college fairs.  There is a surcharge of $75 per fair to not promote.  

Statement of Principles of Good Practice

This Statement and Principles of Good Practice consists of principles that all member institutions are expected to follow to the extent that they are applicable to the specific institutional category. As members of a Body of Christ, we are called to a higher standard while recognizing the diversity of our membership and a rapidly changing admission landscape that raises new and complex ethical issues. We aspire to the best practices in our profession. In rare situations where the standard modus operandi is different for a particular institutional category, these principles need to be tempered by common sense, discernment and concern for the membership as a whole.

Even with our best efforts, this document cannot anticipate every new admission process or strategy that may be enacted. We trust, however, that members will always honor the spirit and intent of this document. As the college admission landscape continues to change, adjustments to the language, procedures or behaviors advanced in this document will be considered.

Integrity

The work of college admission is based upon professionalism, collaboration, civility and a shared responsibility to educate students and families about the transition to and within post-secondary education. As such, we believe ethical behavior is the foundation of the counseling, admission and enrollment management profession.

Honesty

Transparency and trust are essential components of the college admission and counseling process. We believe in providing students and parents with complete, truthful and factual information that will allow them to make informed decisions. 

Fairness

We will cooperate in the development of programs and services in post-secondary counseling, admission and financial aid to eliminate bias related to ethnicity, creed, gender, age, political affiliation, national origin, disabling conditions, and socioeconomic status.